Cable Onda is the leader in Panama’s broadband internet, pay-TV, fixed telephony and B2B telecommunications markets, serving more than 500,000 customers using mostly its state-of-the-art Hybrid Fibre-Cable (HFC) network.

Cable Onda are expanding its presence nationwide with new and refurbished branches and seek to reinvent its customer experience and present the complete collection of services and products in each location as clean, more fun and high-tech.

Cultéva was approached by Cable Onda to design a new retail space for two branches.

Two solutions was developed to meet the needs for both stand-alone street access locations and in-door mall tenant facade.

The new branch design became a scalable concept complete with brand signs, facade graphics, window displays, lounge area, service and product merchandizing display niches, interior segmentation signage, lighting plans, material palette, custom furniture collection, cabinetry design, POP- display plans, graphic content layout and templates for printed panels and digital screens, and alternative floorplan options.

The new exterior and interior design bring the Cable Onda brand to life for consumers. The new branch space strengthen the brand image and enrich the retail experience by addressing the needs and aspirations of the mass-consumer. This unique flagship retail concept increase the market leader position for Cable Onda and is part of driving further business growth and rapid expansion.