Case study

Global Bank Centro Express – Loan Center Faster financing for more customers in new modern, appealing and efficient branches

Background
Global Bank, a 100% Panamanian capital bank, started operations on June 30, 1994, it was originally conceived as a purely corporate bank. After acquiring 100% of Colabanco in 1999, Global Bank became the first banking group that started the mergers and banking acquisitions in Panama. This transaction tripled the assets of Global Bank. In 2006, Global Bank reaches one billion
in assets and inaugurated its Head Office, located on Calle 50.

Global Bank is a private bank with Panamanian capital in terms of assets and that we currently have 36 branches and 9 Express Centers nationwide.
Challenge
Global Bank is committed to offering financial services with a high quality of customer service and fast response to meet the need of our customers. To maintain its brand value with its customer base, Global Bank plan to standardize its branch design in a process to update and modernize its customer experience and brand appearance.

Global Bank is today recognized as one of the main private equity banks in Panama, servicing more than 165,000 customers and plan to continually update its branches throughout the country.

Our vision of promoting the country’s economic development and implementing strategies that allow the growth of the local financial market and offer a better service to create new opportunities for growth. With that in mind Global Bank needs a new branch design with standards and guidelines to enable us to meet our lofty goals.
Solution
Cultéva, in collaboration with the Global Bank cross-departmental team, named the loan centers Global Bank Express Center.
A new branch space was designed as a vibrant, light and uplifting space with a open and welcoming atmosphere.

The new logo lock-up and visual identity was designed to work independently and also work side-by-side with the Global Bank signs.

The new space design for Global Bank Express Center with solutions for the facade and the interiors, as well as the signage, was collected into a manual to simplify the rollout.
Services provided
  • Mission & Vision
  • Strategy & Positioning
  • Naming & Nomenclatures
  • Branding & Identity
  • Marketing & Messaging
  • Packaging & Product
  • Retail & Online

"Working with Culteva was a very rewarding experience. Their professionalism, experience and dedication was crucial to the success to increase the recognition of our brand. It would be a privilege to work with Culteva again."

-Jessica Schaw, VP Marketing, Global Bank.


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